Day 13

All our fun typesetting the past few days is adding up...and up and up...

WHAT I DID

• Music City Roots poster– complete!
• Met with my client for the Carrie Underwood poster, got my first job approval (this means printing will ensue)
• Mixed the colors for the Underwood poster
• Got lots of reglet splinters– boo!

WHAT I LEARNED

• Before you print your job on the press, we hand-brayer the set type and pull a proof (rub tracing paper onto the inked letters with your hand and/or a wooden spoon)
• Coat proofs twice with corn starch, then brush it off to help keep ink from smudging
• Ink proofs diagonally, and pull the tracing paper off diagonally– it keeps the type from sticking and lifting up

Found this guy and had to photograph, as it coincides a bit with my personal work.

Day 10

Collected intern sketches for Carrie Underwood poster (plus coffee.)

WHAT I DID

• Got our first design job (not to be confused with restriking old posters!)
• Sketched ideas for Carrie Underwood poster
• Set type for Carrie Underwood poster

LESSONS FOR TODAY

• Don't design something that will be extremely hard to restrike.
• Be aware of color separations and how they will affect the printing process.
• Reference your artist's website/latest merch/album covers, etc. so you can design appropriately.
• Keep in mind that your poster design should represent your artist and Hatch
• After creating a small sketch, recreate your sketch as actual size to reference when pulling type.

"They're getting a poster, not a root canal!" - Brad on client reception.

Johanna (with Adrianne) cutting linoleum for the 'O's in "Underwood"

Each intern gets an inbox– ours are now filled with jobs